Hans Rosling

We pay tribute to Hans Rosling, the Swedish data scientist and sustainable development advocate who passed away on 7 February 2017. Even though Rosling was modest about 'his impact on knowledge', he was lauded as a data guru and 'edutainer' on the topics of population, wealth, inequality and development. It is easy to see why he became…

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PETER SENGE: Systems Thinking

Long before the sustainability debate went mainstream, Peter Senge poineered a new way of thinking about organisational sustainability. Remarkably, his theory of SYSTEMS THINKING (first published in 1990) was based on the concept that the world of business and markets are entirely interconnected, similar to the planet's ecosystems. Therefore, organisations must learn and evolve in order to…

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What type of extinction are we heading for?

Scientists from Oxford University are providing a useful perspective on conservation and sustainability by classifying different types of extinctions. This allows for some positive approaches, instead of the prevalent doom and gloom of the sixth mass extinction scenario, which tends to turn people off the issue, as it is difficult to imagine individual responses to such a…

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Sustainability debate: Where are the marketers?

Many biodiversity professionals have undoubtedly followed events at the recent COP21 in Paris, where the UN climate talks resulted in some groundbreaking agreements. The private sector certainly seems more engaged in the sustainability debate. Leading consumer companies and retailers are publicly supporting global initiatives for renewable energy and zero net deforestation. It provides hope for the much…

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Social Marketing and Wildlife Conservation

These days the term Social Marketing is often used to describe marketing through the use of social media. But this usage is incorrect, as Social Marketing has been around much longer than social media and refers to the practice of promoting social change for the benefit of the individual, such as a stop smoking programme, or for…

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Eco-business can only happen through systemic change

In today’s world of digital communication and global reach, consumers are often faced with an array of uncomfortable choices. What should they do, when faced with evidence that the T-shirt they bought was actually manufactured by a factory worker in Bangladesh under intolerable working conditions?  Should they boycott the fashion retailer? Or should they relieve their conscience…

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CSR TRENDS: Put a Tiger in your Business

In the 1960’s, the oil giant EXXON used a famous advertising slogan ‘Put a tiger in your tank’ with much success to promote their ESSO branded fuel. Their use of the ever-popular tiger mascot seemed perfectly acceptable at the time. But that was before the 1989 EXXON Valdez disaster, one of the world’s most devastating oil spills,…

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Market Transformation

The term Market Transformation was originally coined to promote energy-efficiency and achieve new patterns of market behaviour as expressed in the definition “ the strategic process of intervening in a market to create lasting change in market behaviour by removing identified barriers or exploiting opportunities to accelerate the adoption of all cost effective energy efficiency as a…

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Creating Shared Value

At the start of 2011, the Harvard Business Review published an article -under the heading ‘Big Idea’ - by two of the world’s leading corporate strategists, who called for the corporation to be redefined as ‘Creating Shared Value’ (CSV), which would “reinvent capitalism and unleash a wave of innovation and growth” (Porter and Kramer, 2011, p. 63).…

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