Market Transformation

The term Market Transformation was originally coined to promote energy-efficiency and achieve new patterns of market behaviour as expressed in the definition “ the strategic process of intervening in a market to create lasting change in market behaviour by removing identified barriers or exploiting opportunities to accelerate the adoption of all cost effective energy efficiency as a…

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Creating Shared Value

At the start of 2011, the Harvard Business Review published an article -under the heading ‘Big Idea’ - by two of the world’s leading corporate strategists, who called for the corporation to be redefined as ‘Creating Shared Value’ (CSV), which would “reinvent capitalism and unleash a wave of innovation and growth” (Porter and Kramer, 2011, p. 63).…

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