Sustainability debate: Where are the marketers?

Many biodiversity professionals have undoubtedly followed events at the recent COP21 in Paris, where the UN climate talks resulted in some groundbreaking agreements. The private sector certainly seems more engaged in the sustainability debate. Leading consumer companies and retailers are publicly supporting global initiatives for renewable energy and zero net deforestation. It provides hope for the much…

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Eco-business can only happen through systemic change

In today’s world of digital communication and global reach, consumers are often faced with an array of uncomfortable choices. What should they do, when faced with evidence that the T-shirt they bought was actually manufactured by a factory worker in Bangladesh under intolerable working conditions?  Should they boycott the fashion retailer? Or should they relieve their conscience…

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Market Transformation

The term Market Transformation was originally coined to promote energy-efficiency and achieve new patterns of market behaviour as expressed in the definition “ the strategic process of intervening in a market to create lasting change in market behaviour by removing identified barriers or exploiting opportunities to accelerate the adoption of all cost effective energy efficiency as a…

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Creating Shared Value

At the start of 2011, the Harvard Business Review published an article -under the heading ‘Big Idea’ - by two of the world’s leading corporate strategists, who called for the corporation to be redefined as ‘Creating Shared Value’ (CSV), which would “reinvent capitalism and unleash a wave of innovation and growth” (Porter and Kramer, 2011, p. 63).…

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